The bastard form of mass culture is humiliated repetition:

“La forme bâtarde de la culture de masse est la répétition honteuse: on répète les contenus, les schèmes idéologiques, le gommage des contradictions, mais on varie les formes superficielles: toujours des livres, des émissions, des films nouveaux, des faits divers, mais toujours le même sens.

The bastard form of mass culture is humiliated repetition: content, ideological schema, the blurring of contradictions—these are repeated, but the superficial forms are varied: always new books, new programs, new films, news items, but always the same meaning.”

― Roland Barthes, "Modern," in The Pleasure of the Text (1975)